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<br>By Allison Lampert<br><br><br>LAS VEGAS, Oct 22 (Reuters) - At the world's most significant market program in Las Vegas luxury jets are enticing buyers with their smooth shapes, plush cabins - and significantly, their use of alternative fuels.<br><br><br>Fuel manufacturers and jetmakers are keen to [https://www.bloomberg.com/profile/company/MNELF:US display] novel types of air travel fuel considered less damaging to the climate, from [https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608 utilized cooking] oil to the [https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/ distinctly] less attractive meat waste.<br><br><br>Business jet operators, like airline companies, have actually bowed to environmental pressure on air travel and devoted to cutting in half carbon emissions by 2050 compared to 2005.<br><br><br>Their hope is that [https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4 embracing eco-friendly] fuel to suppress emissions could make service jets more appealing to ecologically conscious buyers - particularly corporations facing concerns over sustainability from shareholders or [https://forest500.org/rankings/companies/mission-newenergy-limited green project] groups.<br><br><br>The accessibility of less contaminating private jets might also spare the rich and popular the negative promotion experienced by [https://forest500.org/rankings/companies/mission-newenergy-limited Britain's Prince] Harry and his better half Meghan over a recent [https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html personal jet] trip to southern France.<br><br><br>Five Gulfstream jets on [https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm display screen] in Las Vegas are using California-produced fuel from inedible beef tallow.<br><br><br>The current waste-based [https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html fuels consist] of "fats, grease and oils that are byproducts of the food industry," stated Bryan Sherbacow, chief business officer of Boston-based [https://stocktwits.com/symbol/MNEL biofuel] manufacturer World Energy, which produces fuel from meat waste utilized by Gulfstream.<br><br><br>"All of our item is inedible."<br><br><br>Some of the other 79 aircraft on display screen are anticipated to be powered by 150,000 gallons of other sustainable fuel to be pumped at the program.<br><br><br>FLIGHT SHAMING<br><br><br>Private jets represent less than 0.1% of overall annual carbon emissions globally, but can emit, usually, as much as 20 times more carbon emissions per guest mile than jetliners, according to the London-based private charter firm Victor.<br><br><br>Prince Harry has actually defended his occasional usage of [https://www.crunchbase.com/organization/mission-newenergy personal] jets to ensure his household's safety, and has stated that on the rare celebrations he does not fly commercially he offsets his emissions.<br><br><br>But planemakers state incidents such as the furore over his travel plan have actually included [https://pitchbook.com/profiles/company/51278-86 fresh difficulties] for a market currently aiming to validate its contribution to cutting corporate costs.<br><br><br>"Incidents of flight shaming involving using personal jets are unfortunate when you consider that our market has actually provided fuel effectiveness improvements of 40% over the past 40 years," stated Bombardier Aviation President David Coleal.<br><br><br>Bombardier believes [https://forest500.org/rankings/companies/mission-newenergy-limited increased sustainable] fuel use will assist the market make inroads with corporations and rich buyers. According to market information, billionaires just have a 19% business jet ownership rate.<br><br><br>But even an image [https://www.pinterest.com.au/missionnewenergy/ transformation -] with jets sporting sticker labels like "this aircraft flies on sustainable fuels" and organisers including alternative fuel pumps for going to planes - is unlikely to please all [https://forest500.org/rankings/companies/mission-newenergy-limited critics] at the Oct 22-24 high-end jet occasion.<br><br><br>[https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price Environmentalists] and some [https://www.bloomberg.com/profile/company/MNELF:US experts] remain skeptical that biojetfuels, normally combined 50-50 with kerosene, will make a substantial effect on public perceptions about luxury travel.<br><br><br>"No amount of [https://forest500.org/rankings/companies/mission-newenergy-limited jatropha curcas] or Brazil-nut fuel can make business jets look eco-friendly," said aviation analyst Richard Aboulafia.<br><br><br>Demand from company jet operators for eco-friendly fuels now far exceeds supply and their interest might drive future production, Sherbacow said.<br><br><br>World Energy, which produces 40 million gallons of biofuel at its California plant, could broaden production as much as 150 million gallons by 2022.<br><br><br>Corporate charter business and experts are likewise seeing more interest from consumers who want to buy carbon credits to balance out emissions from their flights.<br><br><br>Brian Proctor, CEO of Mente Group, a U.S. consultancy, [https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/ stated emissions] played a [https://www.crunchbase.com/organization/mission-newenergy function] in a corporate jet usage study his company just recently [https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608 finished] for a Fortune 500 business.<br><br><br>"At the end of the day, I believe that price, expense per hour, variety, speed and performance, that's still the (sales) chauffeur. But I think individuals are ending up being more knowledgeable about the sustainability of operations and how it affects the planet." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)<br>